PR DAILY | PR’s role in choosing issues to speak on in a time of controversy

THe bridge media Mention notes:

Erin Gaddis, publicist and crisis communications consultant with Bridge Media, told PR Daily that having an isolated message can easily fall apart at the seams when nothing else backs it up.

“I think consistent messaging is the biggest key and ensuring that your internal and external messaging are working together to communicate whatever message it is that you’re trying to get out,” Gaddis said, adding that looking at the message before it goes public is crucial, too, for transparency and accountability. “Allow your organization’s key internal and external stakeholders a chance to weigh in on the messaging before it goes public. They may be able to help you identify some blind spots and potential risk.”

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